25/2016 - 2016
Unlike any other commodity, the automobile also moves us in an emotional meaning of the word. The basic elements of an automobile have not changed for more than 100 years, but, apart from the design, the technical innovations inspire us again and again. For the marketing they establish the basis for permanently reinventing the automobile in the awareness of the consumer and for positioning the corresponding brand.
Textile materials are an essential component of the automobile. They do not only serve for a nicer design of the interior, but more and more as carriers of additional functions.
RUDOLF develops textile finishes specially for the automotive area. In this brochure RUDOLF exclusively presents new functional textile finishes as well as further developed standard finishes. Especially trend topics in the following areas are examined: